Office of Civic Innovation
Branding System
Design Lead:
Tom Lim
Designers:
Cooper Kao, Tom Lim
Client:
Office of Civic Innovation

San Francisco’s Office of Civic Innovation helps government become more collaborative, inventive, and responsive to SanFranciscans by introducing new approaches, resources, and technology for Mayoral priorities.

OCI approached TBD* to create a new identity that would evoke their creative, friendly, and collaborative attribute. The new logo represents an engine of creativity that improves San Francisco for its citizens; the gears that push the city forward.