Office of Civic Innovation
Branding System
Design Lead:
Tom Lim
Cooper Kao, Tom Lim
Office of Civic Innovation

“Tom and Cooper listened to our needs and developed an excellent work product responding to these needs. They met their deadlines and were responsive to communication.” —Krista Canellakis, SFGov

San Francisco’s Office of Civic Innovation helps government become more collaborative, inventive, and responsive to SanFranciscans by introducing new approaches, resources, and technology for Mayoral priorities.

OCI approached TBD* to create a new identity that would evoke their creative, friendly, and collaborative attribute. The new logo represents an engine of creativity that improves San Francisco for its citizens; the gears that push the city forward.