We were tasked with creating a public awareness campaign aimed at college students and young professionals that raises awareness of reuse as a solution, educates them how to reuse, and creates excitement about doing it. We connected with our demographic by creating an optimistic and approachable design system and using accessible language. We utilized a dynamic and playful illustration style with a bright color palette and open hand drawn typography that highlighted the dynamic action of reusing; things people often do on a daily basis without realizing that they are in fact reusing. Our system was distinct but also flexible enough to be used on digital platforms like instagram and print media such as posters, flyers, and postcards. We also created a graphic mark that became the symbol of the campaign and was easily scalable to be applied by silk screen onto clothing and household items that have been reused.