Potrero Boosters
Branding System
Design Lead:
Cooper Kao
Cooper Kao, Lucy Peterson
Potrero Boosters Neighborhood Association

Potrero Boosters is a neighborhood association that informs, empowers, and represents the residents of Potrero Hill, the Central Waterfront, and Showplace Square on issues impacting the community in order to develop and maintain complete, vibrant neighborhoods.

Potrero Boosters approached TBD* needing a coherent brand identity that brings its history into the present. Using in-depth research and through design exploration, we were able to create a distinctive brand that conveys friendliness without losing a sense of authority.